Fashion Business, Digital Communication and Media, BA (Hons)

In a media-driven world, effective communication through various channels is essential in the fashion, luxury, and creative sectors. This three-year full-time Fashion Business, Communication & New Media course offers comprehensive training in modern tools like online platforms, video, and print media, leveraging innovative technologies to develop targeted business strategies for fashion and luxury markets. It emphasizes understanding the interplay between products, audiences, and market positioning to craft successful communication proposals.The course explores creating brand buzz while maintaining image integrity and budget constraints, analyzing style elements such as language, visuals, and sound to influence consumer behavior and trends across clothing, accessories, and creative fields. Students examine historical and contemporary fashion examples, mastering social media platforms like Instagram and Twitter for promotion and engagement. It covers editorial skills in PR, media planning, and semiotics, balancing traditional and digital methods. As part of fashion business pathways, it positions graduates as experts and is also available as a four-year BA (Hons) with a placement year.