Fashion Business, BA (Hons)

Fashion business professionals embody the tactical and entrepreneurial essence of the industry, managing production, communication, marketing, and retail while possessing in-depth knowledge of the fashion landscape. They expertly identify tools to position brands, collections, or products in competitive fashion and luxury markets. This three-year full-time Fashion Business course integrates key perspectives, including strategy, budgeting, finance, product development, marketing, branding, retail operations, global distribution, customer relationship management, and CSR. It examines evolving marketing strategies, brand identity, cultural influences on trends, and their impact on sales.The course addresses contemporary issues like sustainability, digital marketing (e.g., e-commerce and social media), and competitor analysis, equipping participants to craft commercial proposals aligned with industry demands. Through economics and finance principles, students learn to measure profitability, control costs, and navigate distribution channels. Practical components include collaborative projects with international companies, case studies, company visits, and guest lectures, culminating in a research project for a startup or brand development business plan. This course serves as the foundation for specialized pathways and is also offered as a four-year BA (Hons) with a placement year.