Marketing (Accelerated), MA (Hons)

Edinburgh Business School at Heriot-Watt University ranks first in Scotland and fourth in the UK for marketing, according to the 2020 National Student Survey. The MA (Hons) Marketing degree emphasises three key themes—global, digital, and sustainable marketing—to equip students for future careers. This programme develops essential knowledge and skills in professional marketing practices, delivered by internationally respected faculty who integrate cutting-edge research, industry experience, and real-world case studies. It ensures learning aligns with current business-to-consumer and business-to-business contexts.As the programme progresses through Years 1 to 3, students engage in an increasing number of specialist marketing courses, including Global Strategic Marketing, Marketing Insights, Responsible Marketing, Branding, Future Issues in Marketing, and Digital Analytics for Marketing. These courses, developed in collaboration with business leaders and aligned with Chartered Institute of Marketing standards, cover topics like competitor analysis, market research, sustainability debates, branding strategies, trend analysis, and digital tools. The degree culminates in a marketing project, providing hands-on industry experience to enhance career readiness.