Promotional Media: PR, Advertising and Branding, BA (Hons)

Course summary

This programme will give you a theoretical and practical insight into today's media landscape, driven by the growing industries of advertising, branding, and PR.Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths

• Rated 11th in the world by the QS World University Rankings by Subject (2023), you'll study in one of the top media, communications and cultural studies departments in the world.

• You’ll explore the relationship between new technology, consumer culture and promotional practices in a changing media landscape.

• You’ll discover how different media such as art and video relate to promotional media, and examine the development of promotional media in both historical and contemporary contexts.

• This degree is interdisciplinary, and you'll evaluate the impact of promotional activity culturally, sociologically economically and politically.

• Thanks to our strong links with industry, you'll have the opportunity to complete a work placement and develop skills to help with your future career.

• You’ll balance theoretical learning with practical skills through the production of creative work.

• You’ll learn in small groups from industry experts in media, communications, brand, advertising and more. Our series of talks and debates from world-renowned guest lectures will enrich your academic experience.

• You’ll benefit from studying in one of the world’s greatest centres for media – London – and have the chance to visit media organisations to further your knowledge.

• Inclusivity and engagement are guiding principles within the Department and we aim to take our students' lived experience into account. We’ve strived to decolonise our teaching both intellectually and culturally.

Year 1 In your first year, you will produce a written portfolio, design your own website and become versed in promotional media and marketing theory. You'll complete the following compulsory modules: Introduction to Promotional Media: Histories, Contexts, Theories Introduction to Marketing Writing For The Media Media Arts Culture and Cultural Studies Web Design Year 2 In your second year, you’ll work to live promotional briefs, and develop visual storytelling through moving images and photography. You'll complete the following compulsory modules:T The Promotional Industries: Convergence and The Digital Visual Storytelling Understanding Advertising Creative Collaborations You'll also complete 1 or 2 option modules (30 credits) from a list provided annually by the department. Option modules may include the following: The Goldsmiths Elective Goldsmiths’ Social Change Module Future of Media Work Television and After Media, Memory and Conflict Culture, Society and the Individual Moving Image Spectatorship Psychology, Subjectivity and Power Media, Modernity and Social Thought News and Power in a Globalised Context Journalism and Society Year 3 In your final year, you’ll undertake work experience and develop your own promotional campaign. You'll complete the following compulsory modules: Visualising and Analysing Data Work Placement (Media) Final Project You'll also complete 2 to 4 option modules (60 credits) from a list provided annually by the department. Option modules may include the following: Structure of Contemporary Political Communications Race, Empire and Nation Music as Communication and Creative Practice Strategies of World Cinema Contemporary Feminist Media Cultures Digital Audiovisual Media: New Aesthetics and Practices Theorising Celebrity Political Economy of the Media Embodiment and Experience Promotional Culture Politics of the Audiovisual Social Media in Everyday Life: A global perspective Mediating Violence: Feminist, Queer, Decolonial Perspectives Virtual and immersive media experience Race and Technology Photo-journalism Arts and Fashion Journalism Podcasting Tutored Personal Research *Please note that due to staff research commitments not all of these modules may be available every year.