Promotional Media: PR, Advertising and Branding, BA (Hons)

This programme provides theoretical and practical insights into today’s media landscape, shaped by the expanding industries of advertising, branding, and PR.Ranked third in the UK by the QS World University Rankings by Subject 2024, the BA Promotional Media: PR, Advertising and Branding at Goldsmiths is offered in one of the world’s top media, communications, and cultural studies departments. You’ll explore the interplay of new technologies, consumer culture, and promotional practices; examine how media like art and video intersect with promotion in historical and contemporary contexts; and assess its cultural, sociological, economic, and political impacts. Through industry links, work placements, creative projects, small-group learning from experts, guest lectures, London-based media visits, and a commitment to inclusivity and decolonised teaching, you’ll develop practical skills for your career.