In today's dynamic business environment, innovation and adaptability are essential. This BA in Business and Management suits those curious about business operations, growth, and research-driven learning. From the outset, you'll build skills in areas like people management, technology, marketing, ethics, and strategy, preparing you for global careers. The program blends theory with practical application through guest speakers, projects such as business plan development, and a mandatory third-year placement for real-world experience. Options include completing the degree in three years or studying abroad, with opportunities to customize studies in leadership, strategy, and human resources.The first-year curriculum covers core modules like The Changing World of Business, which explores global economics and technology; People, Management and Organisations, focusing on diversity and motivation; Foundations of Effective Marketing, addressing consumer behavior and strategy; Financial Information for Managers, on budgeting and finance; Strategy in Practice, for critical strategic thinking; and Introduction to Leadership, examining personality and cultural influences. Assessment combines exams, assignments, projects, and presentations to evaluate knowledge, critical thinking, and communication skills in real-world contexts.
A local representative of Durham University in Singapore is available online to assist you with enquiries about this course.