Business and Management, BA (Hons)

In today's dynamic business landscape, innovation and adaptability are essential. If you are curious about business operations, growth, and eager to expand your knowledge through research, the BA in Business and Management is ideal. From the outset, you will build practical skills in areas like people management, technology, marketing, culture, and ethics, preparing you for global careers. The program integrates academic theory with real-world practices, featuring expert speakers, projects such as business plan development, and flexible options including a three-year completion, placement year, or study abroad.The curriculum allows customization as your interests develop, starting with foundational business and management topics in the first year. Core modules cover global business contexts, organizational dynamics, marketing principles, financial management, strategic practices, and leadership theories. Assessments include exams, assignments, projects, and presentations, evaluating your knowledge, critical thinking, communication skills, and application to real-world scenarios.

Year 1 Core modules: The Changing World of Business introduces the context of business. This module covers a wide spectrum such as international economics, global competition, technology, international politics, the cultural context and the legal environment. You will be encouraged to apply these concepts to a range of issues using examples from your own experience. People, Management and Organisations provides a fundamental foundation for the understanding of people, management and organisations within contemporary society. You will study concepts such as diversity management, job satisfaction, leadership, motivation and organisational culture and apply these concepts to a range of issues using examples from your own experience. Foundations of Effective Marketing covers the key principles of marketing theory and its application in both commercial and non-commercial sectors. You will study how marketing works in practice looking at areas such as consumer behaviour, market segmentation, marketing strategy, distribution, branding, communications theory, pricing and ethics. Financial Information for Managers introduces financial management and sources of finance. You will develop an understanding of the purpose of a range of financial reports looking at areas such as budget, sources of finance, capital investment and performance analysis. Strategy in Practice takes a theoretical and practical approach to strategic management and the processes of strategy-making. You will be encouraged to think critically about strategy, competition and business development so that you are equipped with knowledge and skills to manage strategy in future employment. Introduction to Leadership introduces basic leadership theories and practices in an organisational context. It examines the roles of personality, power, emotion, gender and culture in the field and addresses some of the practices that might result in leadership failure.