Product Design, BA (Hons), with industry placement

This course adopts a user-centred approach to designing innovative, sustainable products for mass production, such as furniture, healthcare items, toys, and consumer electronics. It equips students for diverse creative industry roles, including product design, UX design, research, development, modelling, visualisation, and design management. Ranked 8th for Product Design in the Guardian University Guide 2024, the program emphasises hands-on and digital tools in extensive workshops, human-centred research for enhanced user experiences, and optimisation for sustainable manufacturing. Key benefits include studio-based collaboration, access to facilities like laser cutting and 3D scanning, industry-standard digital software, a visiting speaker program with alumni and professionals, and international study opportunities. The curriculum features a common first year, followed by modules in visual language, design practice, and product development, with an optional placement year and a final major project. Assessments mirror industry methods, including reports, coursework, and presentations, to foster technical, professional, and global skills.

This course has a common first year The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). *Year One Modules* Design Exploration Design Visualisation Design Enquiry Design Reflection Design Context Design Experience *Year Two* In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen *Modules* Visual Language Design in Practice Professional Development: Product Design Design for Manufacture Research-informed Design Product Development *Placement Year* There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time, you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. *Final Year* Your final year aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. *Modules* Final Major Project: Definition Final Major Project: Research Final Major Project: Ideation Final Major Project: Resolution We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module and course detail please check the course page on the Coventry University website.