International Fashion Management and Marketing, BA (Hons)

This BA (Hons) in International Fashion Management and Marketing, set in London's dynamic environment and led by industry experts, emphasizes the marketing and management of fashion brands rather than design or production. Students develop transferable skills applicable across sectors, preparing them for careers in junior marketing, management, merchandising, supply chain, sustainable fashion, brand consultancy, public relations, digital marketing, advertising, and trend forecasting. Graduates are well-positioned for roles in creative professional services, either on the agency or client side.The curriculum includes Year 1 modules like Professional and Academic Skills and Introduction to Contemporary Fashion Marketing; Year 2 covers Consumer Behaviour and Sustainable Fashion Supply Chain; and the final year features Research Methods and International Strategic Brand Marketing, with options for an Internship Project or Dissertation. Assessment methods vary by module and include formal examinations, essays, presentations, reports, and group work to monitor student progress toward learning outcomes. For the latest details on modules or study options, visit our website.

Year 1: Professional and Academic Skills The History and the Future of Fashion Introduction to Contemporary Fashion Marketing International Business Cultures Contemporary Digital Landscapes Business and Management Essentials for Future Fashion Management Year 2: Consumer Behaviour Personal Branding and Promotion in International Fashion Introduction to Fashion Operations Sustainable Fashion Supply Chain Digital Communication and Marketing in Fashion Project Management for Events Final year: Research Methods for the Creative and Services Industries Innovation and Global Entrepreneurship International Strategic Brand Marketing Creativity and Innovation Plus one of the following two modules: Internship Project Dissertation