Communication, PR and Advertising, BA (Hons)

This innovative course integrates cutting-edge theory with practical commercial skills in communication, persuasion, and influence, preparing students for careers in public relations, advertising, and related fields. It equips learners with the ability to craft effective messages, understand how organisations use media technologies to engage audiences, and explore communication's role in a global digital society. Students will study strategic elements such as marketing, media regulation, copywriting, and analytics, while developing transferable skills for business and creative industries.In the first year, foundational modules cover media, communications, and digital content creation. Later years focus on public relations, consumer culture, and specialised topics, including a final-year project. Assessment involves coursework, individual and group assignments, and presentations to evaluate creative and professional competencies.

In the first year, you will study a broad range of modules from across Media and Communications. Providing you with a solid grounding before you concentrate more deeply on your chosen focus and electives in your second and third years. -Understanding Media and Communications 1 (15 credits) -Understanding Media and Communications 2 (15 credits) -Working with Words (15 credits) -Creativity and Social Justice (15 credits) -Media and Communications Audiences (15 credits) -Introduction to Marketing and Advertising (15 credits) -Digital Content Creation 1 (15 credits) -Digital Content Creation 2 (15 credits) In the second year, you will deepen your skills in video editing and strengthen your practical creative writing skills for different professional media contexts. You will take a series of contextual modules about the media industries and your future place within it as a professional.

• Public Relations (15 credits)

• Strategic and Marketing Communication (15 credits)

• Consumer Culture and Advertising (15 credits)

• Media Economics and Regulation (15 credits)

• Media Distribution (15 credits)

• Platforms, Data and Society (15 credits)

• Working and Managing in the Creative Industries (15 credits)

• Podcasting (15 credits)

• Digital Storytelling (15 credits)

• Media, Theory and Society (15 credits)

• Writing for Screen Media (15 credits)

• Micro-Placement (15 credits)

The third year places greater emphasis on your career interests and specialist application. Through a series of workshops and individual supervision meetings, you will complete a final-year project, which requires you to design and complete either a practical media project with a reflective essay, or an applied research dissertation. You will also take four core modules and one elective.

• Final Year Project (45 credits)

• Branding the Self (15 credits)

• Specialist Public Relations (15 credits)

• Creative Advertising (15 credits)

• Social Media Marketing (15 credits)

• Political Communication (15 credits)

• User Experience (UX) and Data Analytics (15 credits)

• Stardom and Influencer Culture (15 credits)

• Media Law (15 credits)

• Micro-Placement (15 credits)

- Industry Project (15 credits)