Business with Marketing, BSc (Hons)

The BSc (Hons) Business with Marketing pathway, offered by Bayes Business School at City, University of London, ranks among the top six UK business schools and first in London for marketing. This programme provides a comprehensive understanding of marketing, integrating theory and practice, with a focus on its role in organisational strategy. Students explore key areas such as the marketing mix, consumer behaviour, branding, and advertising, while addressing contemporary changes in the field. It equips graduates with specialised marketing knowledge, transferable skills, and an emphasis on ethical, sustainable business practices, preparing them for careers in marketing, advertising, or related roles.The three- or four-year degree includes core modules across years, such as Introduction to Management, Fundamentals of Marketing, Consumer Behaviour, and a final-year project, alongside electives like International Marketing and Digital & Social Media Marketing. Assessment typically combines exams and coursework, with contributions to the final grade weighted as 10% from year one, 30% from year two, and 60% from year three. Options for work placements or study abroad enhance global perspectives and employability.

Year one Core modules:

• Introduction to management

• Business economics

• Critical analysis for business

• Quantitative methods and analytics

• Operations and supply chain management

• Finance and management accounting 1

• Fundamentals of marketing

• Management lab and business skills.

• Technology and innovation management

• Introduction to entrepreneurship

• Introduction to finance

• Human resources management

• Business strategy analysis.

• Consumer behaviour

• Branding and communications.

• Econometrics

• Financial and Management Accounting 2

• International Business Environment

• International Marketing

• Asset Management

• Economics for Business 2

• Financial Markets

• Intellectual Property Management

• Introduction to Business Law

• Management of the Public Sector

• Management Science

• Managing for Social Purpose

• Marketing Strategy

• Mentoring & Coaching for Leadership

• Final-year project

• Research methods and data analysis

• Business in society

• Advanced market research methods.

• Corporate Finance

• International Business Strategy

• Advanced Management Practice

• Bank Strategy & Management

• Behavioural Decision Making

• Change Management

• Climate Change and its impact on the World Economy

• Corporate Governance

• Corporate Strategy

• Creativity and Innovation

• Design Thinking

• Digital & Social Media Marketing

• Emerging Markets

• Financial Services Regulation

• International HR Management

• New Product Development

• Social Enterprise

• Strategy 2

• Technical Analysis

• Virtual Organisations