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Business Management, Digital Innovation and Entrepreneurship, BSc (Hons), with industry placement

City, University of London, United Kingdom

 
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Subject ranking

Marketing and Public Relations
UK / Guardian 2025
3rd
Management
UK / ARWU 2024
8th
Business and Management Studies
UK / CUG 2024
15th

Costs

Course feesS$46.7K / year
Entertainment, books
food & rent
S$25.1K / year
Beer S$10
MacDonalds S$13
Cinema S$21
Coffee S$6
TotalS$71.7K / year

Entry requirements

A Level AAA
Diploma 3.6
International Baccalaureate 35

Scholarships

British Chevening Scholarships
100% for tuition and living expenses
Limited quantity

Information

Course
Code
N113
Upcoming
Intakes
Sep 2025
Course
Website (External)
Pathway
Programmes
See pathways
University
Information

Duration

4 years
Graduate
2029
About the course

The BSc (Hons) in Business Management, Digital Innovation and Entrepreneurship, offered by Bayes Business School—a top-six UK business school and part of City, University of London—provides a comprehensive foundation in business with a focus on technological trends, innovation, and start-up creation. This pathway equips students to understand digital disruptions, business models in the tech sector, and strategies for new ventures, while emphasizing ethical and sustainable practices. Ideal for those interested in transforming organizations or launching start-ups, the program fosters skills in economics, human resources, and strategy to prepare graduates for dynamic careers.The three- or four-year degree includes core modules like Introduction to Management and Technology and Innovation Management, alongside electives such as Econometrics and Digital Business. Assessment typically combines exams and coursework, with contributions to the final classification weighted at 10% for year one, 30% for year two, and 60% for year three or four, which may include a work placement or study abroad option.

What you will learn

Year one Core modules:

  • Introduction to management
  • Business economics
  • Critical analysis for business
  • Quantitative methods and analytics
  • Operations and supply chain management
  • Finance and management accounting 1
  • Fundamentals of marketing
  • Management lab and business skills.
Year two Core modules:
  • Technology and innovation management
  • Introduction to entrepreneurship
  • Introduction to finance
  • Human resources management
  • Business strategy analysis.
  • Digital business
  • Economics for digital business.
Elective Modules:
  • Econometrics
  • Financial and Management Accounting 2
  • International Business Environment
  • International Marketing
  • Asset Management
  • Economics for Business 2
  • Financial Markets
  • Intellectual Property Management
  • Introduction to Business Law
  • Management of the Public Sector
  • Management Science
  • Managing for Social Purpose
  • Marketing Strategy
  • Mentoring & Coaching for Leadership
Year three: You will spend the third year on placement gaining valuable experience, developing your skills and creating a network in the industry. Year four: you will return to Bayes for your final year. Core modules: Core modules:
  • Final-year project
  • Research methods and data analysis
  • Business in society
  • New venture creation.
Elective Modules:
  • Corporate Finance
  • International Business Strategy
  • Advanced Management Practice
  • Bank Strategy & Management
  • Behavioural Decision Making
  • Change Management
  • Climate Change and its impact on the World Economy
  • Corporate Governance
  • Corporate Strategy
  • Creativity and Innovation
  • Design Thinking
  • Digital & Social Media Marketing
  • Emerging Markets
  • Financial Services Regulation
  • International HR Management
  • Mergers & Acquisitions
  • New Product Development
  • Social Enterprise
  • Strategy 2
  • Technical Analysis
  • Virtual Organisations
Modules are subject to change.