Business Management, Digital Innovation and Entrepreneurship, BSc (Hons)

The BSc (Hons) Business Management, Digital Innovation and Entrepreneurship pathway, offered by Bayes Business School at City, University of London, ranks among the UK's top six business schools. This programme examines technological trends, innovation, and their impact on organisations, equipping students with knowledge of digital start-ups, business models, and economics in the tech sector. It prepares graduates for roles in large organisations addressing disruptive innovations or launching their own ventures, while emphasising ethical and sustainable business practices through modules on responsible management.The three-year (or four-year with placement or study abroad) degree includes core modules across years: Year 1 covers fundamentals like management and economics; Year 2 focuses on technology, innovation, and strategy; Year 3 involves a final project and electives such as corporate finance or digital marketing. Assessment combines exams and coursework, with contributions to the final grade weighted as 10% for Year 1, 30% for Year 2, and 60% for Year 3.

Year one Core modules:

• Introduction to management

• Business economics

• Critical analysis for business

• Quantitative methods and analytics

• Operations and supply chain management

• Finance and management accounting 1

• Fundamentals of marketing

• Management lab and business skills.

Year two Core modules:

• Technology and innovation management

• Introduction to entrepreneurship

• Introduction to finance

• Human resources management

• Business strategy analysis.

• Digital business

• Economics for digital business.

Elective Modules:

• Econometrics

• Financial and Management Accounting 2

• International Business Environment

• International Marketing

• Asset Management

• Economics for Business 2

• Financial Markets

• Intellectual Property Management

• Introduction to Business Law

• Management of the Public Sector

• Management Science

• Managing for Social Purpose

• Marketing Strategy

• Mentoring & Coaching for Leadership

Year three Core modules: — Final-year project — Research methods and data analysis — Business in society — New venture creation. Elective Modules:

• Corporate Finance

• International Business Strategy

• Advanced Management Practice

• Bank Strategy & Management

• Behavioural Decision Making

• Change Management

• Climate Change and its impact on the World Economy

• Corporate Governance

• Corporate Strategy

• Creativity and Innovation

• Design Thinking

• Digital & Social Media Marketing

• Emerging Markets

• Financial Services Regulation

• International HR Management

• Mergers & Acquisitions

• New Product Development

• Social Enterprise

• Strategy 2

• Technical Analysis

• Virtual Organisations

Modules are subject to change.