Marketing, BA

The BA Marketing programme will provide you with the knowledge, skills, business awareness and confidence that will enable you to succeed in marketing and the wider business world. By learning how firms identify their target markets, position their products and satisfy their customers' needs through a range of marketing strategies, you will learn to appreciate the nature of marketing and the important role it plays in creating competitive advantage for an organisation.The programme is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation.

Why should I study Marketing at XJTLU?

• Learn in a truly international learning environment with culturally diverse academic staff and students
• Take advantage of a combined Western and Eastern teaching style with a range of innovative teaching and learning methods, such as student-led seminars and business simulations
• Enjoy opportunities to meet industry experts and learn from real-world marketing activities inside and outside the classroom
• Earn two degrees: an XJTLU degree from the Chinese Ministry of Education and a globally recognised degree from the University of Liverpool, a member of the Russell Group of leading UK universities.