Digital Media Technology, BEng (Hons)

The BA Digital Media Arts programme at Xi’an Jiaotong-Liverpool University (XJTLU) delivers an interdisciplinary curriculum blending creativity, technology, and innovation, with a focus on augmented reality (AR), virtual reality (VR), mixed reality (MR), and artificial intelligence (AI). It cultivates visionary leaders equipped with cutting-edge skills, strategic vision, and an innovative mindset to drive digital transformation through theoretical and hands-on learning.Students benefit from an innovative curriculum at the forefront of digital media; a global perspective merging Eastern and Western approaches; industry connections for networking, internships, and projects; state-of-the-art facilities; expert faculty; award-winning projects; cross-disciplinary opportunities; research initiatives; personalised career support; and vibrant cultural exchange. Under XJTLU Education Model 3.0, the programme integrates enterprise development with student growth, promoting projects into real-world markets to refine teaching, enhance competencies, and foster entrepreneurial capabilities.