Digital Media Arts, BA (Hons)

The BA Digital Media Arts programme at Xi'an Jiaotong-Liverpool University (XJTLU) delivers an interdisciplinary curriculum blending creativity, technology, and innovation, with a focus on augmented reality (AR), virtual reality (VR), mixed reality (MR), and artificial intelligence (AI). It cultivates visionary leaders equipped with cutting-edge skills, strategic vision, and an innovative mindset to drive digital transformation through theoretical and hands-on learning.Studying at XJTLU offers an innovative curriculum, global Eastern-Western perspectives, industry connections for internships and projects, state-of-the-art facilities, expert faculty, award-winning projects, cross-disciplinary opportunities, research initiatives, career support, and cultural exchange. Under XJTLU Education Model 3.0, the programme integrates enterprise development with student growth, promoting projects into real-world markets to refine teaching, enhance competencies, and foster entrepreneurial capabilities.