Digital Media Arts, BA (Hons)

Marketing is the process of creating, communicating, delivering, and exchanging value for consumers and society. Its digital transformation has introduced a new paradigm where AI enhances human creativity, transforming consumer data into strategic insights and hyper-personalised experiences that fuel brand growth.The BA Digital and Intelligent Marketing at XJTLU is designed for students from diverse backgrounds, requiring no advanced maths. It covers consumer behaviour, market research, digital marketing, social media, and AI-driven analytics using Python and R. Blending theory with practice, it fosters critical thinking, data literacy, and problem-solving. Graduates excel in consumer insights, digital marketing, and brand management. Benefits include mastering marketing skills, data analytics, digital branding, global competence, industry experience, career support, and earning degrees from XJTLU (recognised by China’s Ministry of Education) and the University of Liverpool.