Design (Industrial Design), BDes

Design studies integrate an understanding of human needs and desires to develop creative solutions, including prototyping, creating artifacts, and assessing their societal impact and effectiveness. This field balances analytical, technological, and creative skills.

Industrial designers shape the world we live in by designing the products we use every day, from items as simple as a toothbrush, through to those as intricate as an aeroplane. The role of the industrial designer is in the designing of products that are durable, effective in purpose, and beautiful in appearance.