This course provides a comprehensive exploration of key marketing areas, including brand management, digital marketing, consumer behaviour, and analytics. You will learn to deliver value to consumers while building sustainable relationships, with a strong emphasis on ethical practices, equality, diversity, and inclusivity in local and global contexts. Opportunities for placements or studying abroad, along with award-winning Professional Training, will enhance your skills and prepare you for the workplace.The BSc (Hons) in Business Management with Marketing equips you with essential knowledge for future challenges, blending marketing and management theories with practical applications. You will study consumer psychology, develop online and offline strategies, manage brands, and use analytics for insights. Through real-world projects and assessments, you will hone critical thinking and problem-solving skills to excel in roles like international campaign management.
A local representative of University of Surrey in Singapore is available online to assist you with enquiries about this course.