Marketing, BA (Hons)

Study the key trends in current marketing practice. Gain vital industry knowledge as a consultant in the Marketing Hub. Specialise in the areas of marketing that you’re passionate about.The need for professional marketers is more vital now than ever before. This course will give you the essential foundations to work in a diverse range of marketing roles. You will study fascinating marketing trends including digital marketing, social media, branding and consumer behaviour. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Sunderland has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.Learning through practical experience is embedded throughout the course with company visits, guest speakers and industry events. Our newly launched Marketing Hub also allows final year students to act as marketing consultants on live projects.You can also undertake a placement year between your second and final year.