Business and Marketing Management (Top-Up), BA (Hons)

Enhance your existing knowledge to prepare for careers in marketing management, analysis, and communications, leading to a rewarding professional path. Join our established undergraduate program at Stage 3 to upgrade your qualification to a full BA (Hons) in Business and Marketing Management in just one year.This course, part of our business suite, emphasizes marketing-focused skills and knowledge, distinguishing it from core Business Management offerings. Key modules include marketing strategy, strategic integrated marketing communications, consumer psychology, project management, strategic management, and e-marketing strategy. For detailed information on modules and assessments, please visit our website.

Please visit our website for more information on modules