Business and Marketing Management, BA (Hons)

Experience a dynamic field that profoundly influences daily life. This BA (Hons) in Business and Marketing Management equips you with specialized skills in marketing management, strategy, communications, consumer behavior, and digital marketing. As part of our business suite, it emphasizes ethical, sustainable, and digital practices, with experiential learning shaped by industry trends. Accredited by the Chartered Institute of Marketing (CIM), it offers exemptions from initial study levels, preparing graduates for immediate industry entry while fostering attributes like creativity, enterprise, and global awareness.The program includes modules such as Introduction to Marketing, Digital Marketing, Strategic Marketing, and Marketing Research in Practice, alongside employability-focused topics like Personal and Professional Development. Assessment methods encompass coursework, case studies, presentations, reports, and simulations to reinforce learning, ensuring a comprehensive and practical education.

Essential Study and Employment Skills Introduction to Marketing Introduction to HRM and Talent Development Introduction to Accounting and Finance Introduction to Managing and Leading People Introduction to Business Operations and Services Personal and Professional Development Quality Management for Organisational Excellence Business ESR Digital Marketing Marketing Management and Metrics Integrated Marketing Communications Work placement (optional) Developing the Reflexive Practitioner Strategic Marketing Psychology of Consumers in a Digital Age Critical and Emerging Themes in Marketing Branding and Reputation Management Marketing Research in Practice