Sport Business Management, BA (Hons)

Sport is a global phenomenon that engages audiences and crosses cultural boundaries, with its business aspect forming a vibrant, competitive sector featuring renowned brands and popular products, services, and events.The Sport Business Management course at Stirling prepares graduates to address industry demands for skilled, customer-focused, and commercially astute professionals capable of operating in both domestic and international markets. You will develop essential management skills and insight into current issues, including marketing, branding, sponsorship, event management, and corporate social responsibility. Course content is grounded in real-world industry needs, delivered in authentic sports environments. As Scotland's University for Sporting Excellence—recognized as UK Sports University of the Year 2020 and first in Scotland for sports research, with 80% of our work rated world-leading or internationally excellent (REF 2021)—Stirling offers an ideal setting to launch your career in sports business.