Business Studies and Marketing, BA (Hons)

Our flexible Business Studies programme at the University of Stirling offers a comprehensive foundation in business and management, allowing you to combine it with one of 17 other subjects, from Spanish to Accountancy. This approach builds managerial skills, explores organisational structures, and provides real-world insights through industry speakers and research-led teaching. Additionally, our Riipen platform enables collaboration with global companies on assessed projects, helping you develop a professional portfolio, enhance skills, and connect with employers.In Marketing, ranked second in the UK (Guardian University Guide 2022) and first in Scotland for student satisfaction (National Student Survey 2022), you’ll merge creative thinking with strategic analysis to navigate the digital landscape. The course emphasises practical experience, timeless principles, and communication skills, while offering the option to pair it with one of 11 subjects. Graduates succeed in dynamic roles at organisations like Adidas and the BBC, equipping you to drive organisational success.