Digital and Social Media Marketing, BSc (Hons), with industry placement

Our BSc (Hons) Digital and Social Media Marketing prepares you for a career in a rapidly growing industry by developing essential skills in digital marketing analytics, strategy, search engine optimisation, social media, and content creation. Accredited by the Chartered Institute of Marketing (CIM), the course offers the chance to earn a Certificate in Professional Digital Marketing, enhancing your employability. Delivered with a real-world focus using the latest industry software, you'll learn to apply knowledge through topics like consumer behaviour, regulations, and return on investment evaluation. In your final year, you'll undertake a consultancy project supporting a company, such as developing social media strategies or improving customer experiences.The course structure includes core modules across years: Year One covers advertising, digital content, and social media strategy; Year Two focuses on consumer behaviour, data analysis, and global brand responsibility; Year Three offers a placement; and Year Four includes a consultancy project, marketing research, and strategic management. Assessment primarily involves coursework, assignments, digital portfolios, tests, presentations, and examinations, ensuring a comprehensive evaluation of your skills.

Year One Core: Advertising and Marketing Communications; Digital Content Creation; Digital Marketing Techniques; Marketing in the Business Environment; Monitoring and Measuring in Digital Environments; Social Media Strategy Year Two Core: Consumer and Organisational Behaviour; Data Analysis and Visualisation; Digital Customer Experience; Digital Marketing Strategy; Managing Global Digital Brand Responsibility Year Two Optional; Operations Management; Sustainable Business Development Year Three: Placement Year Four Core: Consultancy/Management Project in Specialism; Corporate Reputation and Ethics; Marketing Research; Strategic Marketing Management Year Four Optional: Innovative Change Management; Leadership Strategy and Social Impact; Strategic Management in a Global Context