Our BSc in Food Business and Marketing equips you for a career in one of the world's most essential and innovative sectors. Ranked 11th globally in Agriculture and Forestry (QS World Rankings by subject 2022), the programme leverages university farms and specialist facilities, with multidisciplinary experts in agri-food economics, consumer behaviour, marketing, and agriculture. You'll gain insights into the food chain from farm to fork, exploring challenges like rising costs, sustainability, and consumer health in UK, European, and global contexts. The course develops digital marketing and entrepreneurial skills through practical applications, such as launching new products or creating social media campaigns.Recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, it offers exemptions from most CIM modules. Core modules include The Economic Environment, The Food Business, Fundamentals of Management and Marketing, Global Sustainability, Research and Professional Skills, Applied Marketing and Management, and Practice of Entrepreneurship. For more details, visit the programme page.
The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules on this course: The Economic Environment; The Food Business; The Fundamentals of Management and Marketing; Global Sustainability: Challenges and Prospects; Research and Professional Skills for Business and Marketing; Applied Marketing and Management; Practice of Entrepreneurship The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.
A local representative of University of Reading in Singapore is available online to assist you with enquiries about this course.