Consumer Behaviour and Marketing, BSc (Hons), with industry placement

This BSc in Consumer Behaviour and Marketing equips students to analyse consumer thinking and its critical role in marketing and policy development. As one of the UK's pioneering programmes, it integrates disciplines such as consumer behaviour, business, marketing, applied psychology, and economics. Taught by experts from Henley Business School, the course benefits from the University of Reading's 14th UK ranking in Marketing (Complete University Guide, 2024) and insights from industry speakers. In the final year, students can undertake a marketing consultancy project with a real organisation or an independent research project on topics like brands, globalisation, or technology.The programme is accredited by the Chartered Institute of Marketing (CIM), offering exemptions from most CIM certification modules. A one-year placement, available in the UK or abroad with companies like BMW or Microsoft, allows students to develop skills in areas such as social media analysis and brand strategy, subject to strong academic performance. Core modules include Consumer Psychology, Global Sustainability, and Consumer Attitudes and Behaviour, though availability may vary pending final approval. For further details, visit the programme page.

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules on this course: Consumer Psychology; Global Sustainability: Challenges and Prospects; The Economic Environment; Research and Professional Skills for Business and Marketing; The Fundamentals of Management and Marketing; Applied Marketing and Management; Consumer Attitudes and Behaviour The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.