Consumer Behaviour and Marketing, BSc (Hons)

This course was one of the first of its kind in the UK, combining the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics.Understand how consumers think, and why this is essential to marketing and the formulation of policy. Learn from world-leading specialists, and gain insights from outside speakers from industry.Apply your knowledge to consumer-based projects, working in groups alongside real-life commercial or public sector clients to develop market research proposals and marketing strategies to address business challenges. You will also work on a large-scale individual research or applied marketing project in your final year.For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing