Consumer Behaviour and Marketing, BSc (Hons)

We live in a consumer-driven society, where this BSc in Consumer Behaviour and Marketing equips students to understand consumer thinking and its vital role in marketing and policy formulation. As one of the UK's pioneering programs, it integrates disciplines such as consumer behaviour, business, marketing, applied psychology, and economics. Taught by specialists with collaborations from Henley Business School, the University of Reading ranks 14th in the UK for Marketing (Complete University Guide, 2024). Students gain insights from industry speakers and, in their final year, can opt for a marketing consultancy project with a live organisation or an independent research project on topics like brands, globalisation, sport, or technology. The course is accredited by the Chartered Institute of Marketing (CIM), providing exemptions for professional qualifications.Core modules include Consumer Psychology, Global Sustainability, The Economic Environment, and Marketing Strategy, subject to final approval for 2025/26. Optional modules may vary, and further details will be available in summer 2024. For more information, visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing.

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules on this course: Consumer Psychology; Global Sustainability: Challenges and Prospects; The Economic Environment; Research and Professional Skills for Business and Marketing; The Fundamentals of Management and Marketing; Applied Marketing and Management; Consumer Attitudes and Behaviour; Marketing Strategy The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.