Business and Management (Marketing), BSc (Hons)

Gain marketing expertise to thrive in a dynamic business environment through our BSc in Business and Management (Marketing) at Henley Business School. This adaptable programme delivers essential business skills, blending theory, practice, and real-world applications. You will explore marketing within a broader management context, covering key areas such as marketing communications, digital marketing, branding, consumer behaviour, and performance optimisation. As you advance, opportunities arise to specialise in preferred marketing topics while building knowledge in foundational disciplines like economics, psychology, sociology, international strategy, organisational behaviour, operations, entrepreneurship, data analytics, human resource management, and accounting.Learning occurs via lectures, seminars, workshops, and independent study, fostering in-depth discussions and application to contemporary business challenges, including global market issues. The course is accredited by the Chartered Institute of Marketing (CIM), offering exemptions from professional certificates, and holds triple accreditation (AMBA, EQUIS, AACSB). Core modules include Developing Professional Excellence, Business in Practice: Accounting for Managers, Management Debate, Marketing Essentials, and Digital Marketing. Note that module availability is subject to approval, and the programme does not confer qualified teacher status.

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules for this course: Developing Professional Excellence; Business in Practice: Accounting for Managers; Management Debate: Ways of Thinking about Business; Marketing Essentials; Digital Marketing. The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.