Business and Management (Marketing), BSc (Hons), with study abroad

Our BSc in Business and Management (Marketing) with Study Year Abroad, offered by Henley Business School, equips students with essential marketing expertise for a fast-evolving business landscape, complemented by an integrated year of overseas study to enhance skills and global perspectives.This flexible four-year program covers core business fundamentals, including marketing communications, digital marketing, branding, consumer behaviour, and performance optimization, alongside disciplines like economics, psychology, sociology, international strategy, organizational behaviour, operations, entrepreneurship, data analytics, human resource management, and accounting. Delivered through lectures, seminars, workshops, and self-directed learning, it emphasizes applying knowledge to real-world challenges. Ranked 16th for Business and Management in the Guardian University Guide 2024 and triple-accredited, the course includes support for third-year study at partner universities abroad. It does not award Qualified Teacher Status.

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules for this course: Management Debates: Ways of Thinking about Business; Developing Professional Excellence; Business in Practice: Accounting for Managers; Branding Theory and Practice; Digital Marketing. The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.