Business and Management (Marketing), BSc (Hons), with industry placement

Our BSc Business and Management (Marketing) with Placement Year degree, offered by Henley Business School, equips students with essential marketing expertise and practical business skills to thrive in a dynamic global environment. This flexible four-year programme covers core areas such as marketing communications, digital marketing, branding, consumer behaviour, and performance optimisation, alongside foundational disciplines like economics, organisational behaviour, and data analytics. Through lectures, seminars, and workshops, students explore interdisciplinary business concepts, apply knowledge to real-world problems, and address emerging market challenges.Accredited by the Chartered Institute of Marketing (CIM), the programme offers exemptions from CIM certificates and holds triple accreditation from AMBA, EQUIS, and AACSB. Ranked 16th in the Guardian University Guide 2024, it includes a third-year placement to build professional experience, enhance skills, and expand networks, preparing graduates for successful careers.

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules for this course: Management Debates: Ways of Thinking about Business; Developing Professional Excellence; Business in Practice: Markets, Marketing and Management; Consumer Behaviour; Digital Marketing. The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.