Business and Management (Marketing), BSc (Hons), with industry placement

Our BSc Business and Management (Marketing) with Placement Year degree, offered by Henley Business School, equips students with essential marketing expertise and practical business skills to thrive in a dynamic global environment. This flexible four-year programme covers core areas such as marketing communications, digital marketing, branding, consumer behaviour, and performance optimisation, alongside foundational disciplines like economics, organisational behaviour, and data analytics. Through lectures, seminars, and workshops, students explore interdisciplinary business concepts, apply knowledge to real-world problems, and address emerging market challenges.Accredited by the Chartered Institute of Marketing (CIM), the programme offers exemptions from CIM certificates and holds triple accreditation from AMBA, EQUIS, and AACSB. Ranked 16th in the Guardian University Guide 2024, it includes a third-year placement to build professional experience, enhance skills, and expand networks, preparing graduates for successful careers.