Business and Management (Data Analytics & Digital Business), BSc (Hons), with industry placement

Our BSc in Business and Management (Data Analytics and Digital Business) with Placement Year, offered by Henley Business School, immerses students in technology, big data, and digital business within a broader commercial framework. This four-year programme equips you with essential skills to develop and apply data-driven solutions, covering core areas such as business data analytics, information systems, business applications development, technology advisory practices, and project management. You will also explore foundational business disciplines like economics, psychology, sociology, international strategy, marketing, organisational behaviour, operations, entrepreneurship, and human resource management. Learning occurs through lectures, seminars, workshops, and independent study, allowing you to address real-world business challenges and emerging global issues.Triple-accredited by AMBA, EQUIS, and AACSB, the course includes a third-year placement to gain practical experience, enhancing your skills, industry network, and employability. We support you in securing a suitable placement, ensuring you apply theoretical knowledge in professional settings.

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules for this course: Business in Practice: Data Analytics; Developing Professional Excellence; Management Debates: Ways of Thinking about Business; An Introduction to Management of Information Systems; Information Systems and Digital Business. The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.