Application
fees waived

Business and Management (Data Analytics & Digital Business), BSc (Hons)

University of Reading, United Kingdom

 
Apply
Added

Subject ranking

Business Administration
UK / ARWU 2024
4th
Marketing
UK / CUG 2024
18th
Marketing and Public Relations
UK / Guardian 2025
20th

Costs

Course feesS$43.6K / year
Entertainment, books
food & rent
S$17.3K / year
Beer S$7
MacDonalds S$10
Cinema S$11
Coffee S$5
TotalS$60.9K / year

Entry requirements

A Level ABB
Diploma 3.0
International Baccalaureate 32

Scholarships

British Chevening Scholarships
100% for tuition and living expenses
Limited quantity

Information

Course
Code
NG12
Upcoming
Intakes
Oct 2025
Course
Website (External)
Pathway
Programmes
See pathways
University
Information
WHATSAPP
+65 9650 3225
HOTLINE
+65 6333 1300

Duration

3 years
Graduate
2028
About the course

Our BSc in Business and Management (Data Analytics and Digital Business) provides a comprehensive understanding of technology and big data within a broader business framework. Delivered by Henley Business School experts, this adaptable programme equips students with the skills to create and apply data-driven solutions in real-world settings. Core modules include business data analytics, information systems, business applications development, technology advisory practices, and project management. Students also explore foundational disciplines such as economics, psychology, sociology, alongside topics like international strategy, marketing, organisational behaviour, operations, entrepreneurship, human resource management, and accounting.Learning occurs through lectures, seminars, practical workshops, and independent study, fostering in-depth discussions and application to current business challenges. The course emphasises the interdisciplinary aspects of business, emerging global market issues, and holds triple accreditation from AMBA, EQUIS, and AACSB. For further details, visit the programme page. (Note: Approved modules for 2025/26, such as Management Debates and Business in Practice, are subject to final university confirmation.)

What you will learn

The following modules have been approved in principle for delivery in 2025/26. Please note that as part of our current curriculum improvement process, all modules require final University approval and may be subject to change. Core modules for this course: Management Debates: Ways of Thinking about Business; Business in Practice: Accounting for Managers; Developing Professional Excellence; Building Competitive Advantage: Business Strategy and Operations; Technical Advisory Practices. The University cannot guarantee that all optional modules will be available to all students who may wish to take them. Further information about the content of final approved modules will be available in the summer of 2024. We suggest that you regularly revisit our course page during this time to ensure you have the most up-to-date information regarding the modules offered on this programme. Check our website for more details about the course structure.

A local representative of University of Reading in Singapore is available online to assist you with enquiries about this course.