Marketing: International Business, Bachelor

As a marketing student at KU, you will develop key skills such as interpersonal abilities, strategic thinking, flexibility, and creativity to thrive in the fast-paced marketing field. Given the diverse responsibilities, it's essential to build expertise across areas while gaining hands-on experience to identify your interests. Declaring a concentration can help focus your studies on a specific marketing domain.The marketing major comprises 120 credit hours, including general education courses meeting KU Core requirements, such as MATH 115, PSYC 104, and a lab science, plus 20 hours of foundation business classes and 18 hours of core classes. You'll complete nine hours of specific marketing courses and 12 hours at the 400 level, culminating in the capstone course, Business Policy & Strategy (MGMT 498). Additionally, fulfill the International Dimension Requirement through foreign language proficiency up to intermediate II, study abroad, or relevant international courses. A marketing degree prepares you for a dynamic career emphasizing strategic interaction and client engagement; prioritize networking via clubs like PRSSA and gain experience through internships to build your portfolio.