Marketing and Brand Management, BA (Hons)

This degree in marketing and brand management equips students with practical skills through live briefs on digital marketing, potentially offering exemptions from CIM and IDM professional certifications. Grounded in core marketing principles, the program covers modules such as consumer behaviour, strategic brand management, brand communications, and marketing data analytics. Students gain hands-on experience via collaborations with organizations like the Institute of Data and Marketing, including digital simulation games.Career paths for graduates include marketing management, branding, research, and consultancy, with alumni securing roles at companies like Google, Coca-Cola, and OgilvyOne. The course ranks third in London for marketing and joint first for graduate prospects (Complete University Guide 2024). It is delivered at the historic Greenwich campus, a UNESCO World Heritage Site, and may prepare students for digital marketing qualifications. For full details on modules and assessments, visit the course page on our website.