Marketing and Brand Management, BA (Hons)

Course summary

A degree that provides you practical experiences by working on live briefs on digital market and may offer exemptions from CIM and IDM professional certificate.Based on essential marketing principles, our degree in marketing and brand management provides the skills and knowledge you will need to start your marketing career. Modules include consumer behaviour and culture, strategic brand management, brand communications and marketing data analytics. Work on live briefs from businesses such as the Institute of Data and Marketing, providing you with practical experience using digital simulation games.Popular career options for our marketing and brand management graduates include marketing management, branding specialists, marketing research and consultancy. Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne.What you should know about this course

• We are ranked 3rd in London in Marketing (Complete University Guide 2024).

• We are ranked joint 1st in London in Marketing for graduate prospects (Complete University Guide 2024).

• Some of our courses may exempt you from modules of certain professional CIM or IDM qualifications, in preparation for a career in digital marketing.

• Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne.

• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site.

All degree courses are made up of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures, module content, and how each module is assessed. The direct link to this course on our website, can be found at the bottom of this page.