Creative Advertising and Art Direction, BA (Hons)

Course summary

Our Creative Advertising degree blends practice, theory and industry knowledge to prepare you for careers in the creative industries.Co-designed with internationally renowned advertising agency M&C Saatchi, our Creative Advertising and Art Direction degree has a strong employment focus, and an important feature is that you will spend time in the agency. You will learn how to produce advertising and creative content, in a range of media, to enable you to be adaptable for any creative department for a diverse range of audiences. You can specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. Your skills are built up over practical modules, critical and research modules and industry modules. There is a lot to learn but we all believe it should be fun.Graduates will be able to pursue careers in private and public companies, for creative advertising agencies, 360° agencies, experiential, content and digital agencies and for the charity sector.

• Co-designed with internationally renowned advertising agency you will develop a creative and strategic skill set for creative advertising and communications environments

• This degree promotes diversity of representation and inclusion by supporting a wide and diverse set of applicants and extending student networks in industry

• The course is designed to stimulate you intellectually and creatively, advancing critical engagement with practice, theory, industry, audiences, and social and cultural capital

• You will have plenty of opportunities to publicly present work created in a wide scope of media, materials and processes and future-facing digital technologies

• Prepares you to go into the wider world of work as change makers, demonstrating an understanding of sustainable consumption and production patterns.