BA H Business Management (Marketing), BA

This degree, a pathway to Greenwich’s BA (Hons) Business Management, equips you with the knowledge and skills to manage, lead, and promote businesses through marketing. It offers a comprehensive study of business strategy, functions, and leadership, with specialized modules in marketing areas. Taught at our prestigious Greenwich campus in London—a UNESCO World Heritage Site—you can apply for work placements to gain real-world experience. Graduates excel in diverse careers across private, public, and voluntary sectors, including marketing roles like brand managers and digital specialists.Key highlights include learning about organizational structures for ethical, sustainable decision-making; exploring marketing theories and tools for global contexts; and developing skills in data analysis, digital software, and content strategies. Greenwich ranks 4th in London for Marketing and joint 3rd for graduate prospects (2025 Complete University Guide). Modules and assessments vary, with full details available on our website.

All degree courses are made of modules – individual units of study on different topics. Some modules are compulsory; others can be chosen from a list of options. Our website has full details of your degree structures. Module content, and how each is module is assessed. The direct link to this course on our website, can be found at the bottom of this page