International Business with Marketing in Practice, BSc (Hons)

This course integrates economics, international business, and marketing to deliver a comprehensive and engaging educational experience. Spanning three years, it offers an optional funded internship, equipping graduates with a strong foundation for diverse career opportunities. It emphasizes the critical role of marketing in global business, with a core focus on micro and macroeconomics, alongside analysis of external influences such as globalisation and applied policy. Key topics include marketing strategies for business in Scotland, principles of marketing research, branding, and marketing for transitional change, explored from multiple perspectives and complemented by broad general business modules.The curriculum covers a wide array of global business areas, with detailed modules and assessment methods available on the course webpage at dundee.ac.uk. This professionally accredited program, recognised by the Association to Advance Collegiate Schools of Business, ensures industry-wide validation of its qualifications.

Modules can be viewed on the course webpage at dundee.ac.uk