Business Economics with Marketing, BSc (Hons)

Through our Business Economics with Marketing courses you’ll develop your knowledge of the theory, analysis and application of how economic considerations shape our global business world. You’ll understand the integral role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. The contemporary focus of the course prepares you for a future in business or marketingScotland was the birthplace of modern economics but the profession is now truly international. Our staff hold qualifications from major universities around the world, publish research in leading international journals and regularly present work at international conferences.