Marketing and Management, BA (Hons)

This BA (Hons) Marketing and Management course develops specialist marketing knowledge alongside key management topics, including purchasing, international supply chains, lean systems, cost reduction, and people management, equipping graduates for strategic roles. It combines fundamental marketing tactics with practical insights into company assets, finance, data, logistics, and organizational functions. Students can tailor their studies via optional modules on corporate IT, social media, content, brand, sustainability, copywriting, and more, fostering the confidence to shape marketing, logistics, and purchasing strategies. Professionally accredited by the Chartered Institute of Marketing (CIM), it offers pathways to highly valued CIM qualifications.Interactive learning includes lectures, seminars with guest speakers, practical assignments like creating ads, blogs, and videos for real briefs, company visits, placements, internships, and research projects. High demand exists for marketing management specialists in project management, supply chain, purchasing, and logistics, with options for postgraduate study such as MSc Marketing Management, MBA, or MSc International Business and Marketing.