Marketing and Data Insights, BSc (Hons)

This course explores the vital role of commercial IT management and business analytics in driving strategic marketing solutions. The BSc (Hons) in Marketing and Data Insights equips students to blend marketing with business technology, developing skills for careers in big data management, marketing insights, business analysis, or consultancy. You'll acquire knowledge of databases, decision-making systems, e-commerce, and the strategic use of analytics to inform decisions and propose IT solutions for marketing challenges.Professionally accredited by the Chartered Institute of Marketing (CIM), the program offers opportunities to gain sought-after qualifications. With optional modules in areas like social media and sustainability, you can tailor your studies. Learning involves interactive lectures, practical assignments, visits, placements, and research. High demand exists for graduates in roles such as database management or marketing insights, with pathways to postgraduate options like MSc Marketing Management or MBA.