Marketing and Data Insights, BSc (Hons)

This BSc (Hons) Marketing and Data Insights course equips you to combine marketing and business technology, fostering skills for careers in big data management, marketing insights, business analysis, or consultancy. You will explore current and emerging technologies like databases, decision systems, and e-commerce; critically evaluate IT's commercial management; and leverage business analytics for strategic decisions and IT solutions to marketing challenges. Accredited by the Chartered Institute of Marketing (CIM), it offers pathways to valued professional qualifications, with optional modules in social media, copywriting, brand impact, and sustainability to tailor your studies.Interactive learning includes lectures, seminars with guest speakers, practical assignments (e.g., ads, blogs, videos for real briefs), company visits, placements, and research. High demand exists for marketing data specialists, opening roles in database management, insights, purchasing, or logistics, plus postgraduate options like MSc Marketing Management, MBA, or MSc International Business and Marketing.