Fashion Branding & Communication, BA (Hons)

Course summary

Fashion isn't always about the catwalk - there's a whole world of promotions, public relations, and branding behind it. On our BA (Hons) Fashion Branding & Communications degree course, we'll help you become the best in the business.As well as the fundamentals of business, this course will develop your knowledge of the fashion industry to expert level – and particularly how brands communicate and operate through business and innovative thinking. You’ll use what you learn to develop ways to communicate your own creative ideas to consumers. You’ll have the chance to push your skills into a specific area of interest within the creative industries – cosmetics and beauty, fashion, games, lifestyle and music. And in your second year you’ll be able to pick from range of exciting elective units to broaden – and deepen - your knowledge. By the time you graduate, you’ll be an expert in building lasting relationships and positive reputations through communication, self-promotion, networking and technology throughout the global fashion industry. And we’re confident you’ll follow in the footsteps of our many successful graduates, who have gone on to work for the likes of ASOS, Celine, L’Oreal, Paul Smith, Farfetch, Burberry and Chanel.Related coursesBA (Hons) Advertising BA (Hons) PublishingBA (Hons) Fashion Image & Styling

In Year 1 you'll be introduced to the pathways of fashion promotion, photography and styling, fashion marketing, and fashion theory. You'll be introduced to the University and the technical workshops and facilities available to you. On the course you’ll learn the technical and conceptual skills that will give you a solid foundation from which to explore your areas of specialist activity. In Year 2 you'll study topics from the range of pathways, such as fashion forecasting and advertising, fashion marketing and PR, imaging as narrative, fashion space, fashion editorial, styling and photography as narrative, aligning and interrogating your images with theory. The focus is on finding your own specialist way of working and you’ll be encouraged and supported to start working more independently. During this year you may also have the opportunity to complete an industry work placement or even study abroad. In Year 3 you'll practice concept development, produce a dissertation or critical analysis, and a final major project.