Digital Marketing & Social Media, BA (Hons)

Explore the dynamic field of digital marketing and social media through our BA (Hons) degree at UCA Epsom. This programme equips you with essential skills in media planning, brand identity, marketing communications, and the societal, political, and economic influences of social media. You'll learn to leverage social media as a strategic business tool, while specialising in areas like cosmetics, fashion, games, lifestyle, or music. In your second year, elective units allow you to expand your expertise.By graduation, you'll emerge as a proficient marketer and social media manager, skilled in utilising paid, owned, and earned media to achieve business objectives. You'll understand influencer dynamics, audience targeting, and the adaptability required for global markets. First-year modules lay a strong foundation, covering marketing fundamentals, finance and accounting basics, project and operations management, organisational behaviour, and enterprise project development.

In your first year, you'll build a solid foundation from which to develop your knowledge and understanding of Digital Marketing and Social Media. Marketing Fundamentals You’ll be introduced to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, it introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives. Introduction to Finance and Accounting You’ll learn basic understanding of accounting terms and concepts, and we will provide you with knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information. Project and Operations Management You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, you’ll be introduced to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You’ll learn the skills and tools of project management with a practical, hands-on approach. Management and Organisation Behaviour In readiness for further study, this unit introduces you to the concepts, theories and models utilised in management and organisation studies. Specifically, the unit is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations. Enterprise Project You’ll learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You will be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.