International Hospitality and Tourism Management, BA (Hons)

Course summary

This course is accredited by the University of WarwickOVERVIEWDo you dream of managing tourist attractions, hotels and resorts, or want to work in events management? Accredited by the Institute of Hospitality, our International Hospitality and Tourism Management degree will set you on course to enter a variety of sought-after careers in these dynamic sectors.With the hospitality, tourism and events industries increasingly focusing on international visitors and technological developments, there is huge demand for managers who understand these sectors and how to tailor services for global visitors. Our hospitality and tourism course will give you a strong foundation of knowledge and skills across these areas. As you progress, you will be able to start forging your career in your preferred sector by studying an extensive range of specialist subjects, covering everything from gastronomy or bar management to risk and crisis management or creating event experiences.To help you put your learning into practice in the real world, you will have the chance to spend a year on a paid work placement, with exciting opportunities in the UK and around the globe. Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will also have further opportunities to network and liaise with industry, as well as the chance to hone your hospitality management skills right on campus in our award-winning restaurant facilities.WHY CHOOSE THIS COURSE?

• Work placement – Arm yourself with invaluable work experience on a 48-week paid placement – past students have worked in the UK, USA, Canada, Hong Kong and beyond

• Specialise your studies – Develop specialist knowledge through your own research project and a wide range of optional modules related to your chosen career pathway in hospitality, tourism or events management

• Industry approved – Gain professional recognition with a degree accredited by the Institute of Hospitality

FACILITIESUniversity College Birmingham is renowned for its outstanding food and hospitality training facilities. Our award-winning restaurant on campus – Restaurant at Birmingham College of Food – is open to the public and will arm you with hands-on skills from serving fast food to silver service.ACCREDITATIONS AND PARTNERSHIPSThis course is accredited by the Institute of Hospitality, while University College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.PLACEMENTSOur course features a paid 48-week work placement, during which you will not incur any tuition fees.Employers we have worked with include Wequassett (Cape Cod, Massachusetts), The Savoy (London), The Peninsula (Hong Kong), The Sea Pines Resort (South Carolina), Westin Hilton Head Island Resort and Spa (South Carolina), Ritz Carlton (Naples, Florida and Colorado), Dunboyne Castle Hotel and Spa (Ireland), Ashford Castle (Ireland), The Greenwich Country Club (Connecticut), Andrew Brownsword Hotels (whole collection) and Fairmont St Andrews (Scotland)CAREERS AND PROGRESSIONExamples of careers you could pursue following this course:

• Conference centre manager

• Theme park manager

• Event manager

• Tourist information centre manager

• Hotel manager (small hotel or deputy of larger hotel)

• Marketing executive

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

YEAR 1

• Hospitality Principles and Practice

• Digital Hotel and Resort Management

• International Organisational Management Skills

• Dynamic Tourism Environment

YEAR 2Work Placement (optional)YEAR 2/3

• Revenue and Profitability Management

• Marketing and Social Media Management

• Resource and Talent Management

Plus one option from:

• Gastronomy and Sustainable Food Management

• Dynamic Events and Experience Management

• Managing Bars and the Night-time Economy

• Tourism Operations and Innovation

YEAR 3/4

• Independent Research Project

• Strategic Financial Management

Plus two options from:

• Strategic Change Management

• Business Process Improvement

• Tourism Trends and Futures

- Global Expansion Strategies

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.ukASSESSMENTEstimated breakdown of assessment for this degree course:

• Coursework – 65%

• Practical assessment – 35%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

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YEAR 1

• Hospitality Principles and Practice

• Digital Hotel and Resort Management

• International Organisational Management Skills

• Dynamic Tourism Environment

YEAR 2 Work Placement (optional) YEAR 2/3

• Revenue and Profitability Management

• Marketing and Social Media Management

• Resource and Talent Management

Plus one option from:

• Gastronomy and Sustainable Food Management

• Dynamic Events and Experience Management

• Managing Bars and the Night-time Economy

• Tourism Operations and Innovation

YEAR 3/4

• Independent Research Project

• Strategic Financial Management

Plus two options from:

• Strategic Change Management

• Business Process Improvement

• Tourism Trends and Futures

- Global Expansion Strategies