Events Management, BA (Hons), with industry placement

Course summary

This course is accredited by the University of WarwickOVERVIEWWhether you dream of managing major sports events, festivals and exhibitions or working in wedding planning and incentive travel, the events sector is full of exciting opportunities. Managing events is big business too, with the industry estimated to be worth over £70 billion in the UK alone.Accredited by the Chartered Management Institute (CMI), our Events Management degree will help you develop the skills to become an innovative leader who can build exceptional, unforgettable event experiences. From studying events planning, marketing and design to financial management and risk and crisis management, you will gain in-depth knowledge to build a comprehensive platform for your future career.One of the highlights of our course is a 12-month paid work placement, with our past students having worked in Brussels, Prague and Hong Kong. You will also take part in a wide variety of residential trips and have the chance to prove your practical skills by planning and managing your own ‘live’ event using Cvent, the world’s number one specialist event management software.WHY CHOOSE THIS COURSE?

• Work placement – Gain extensive first-hand experience of the events industry on a paid 12-month work placement, with opportunities in the UK and abroad

• Residential visits – Enjoy a full programme of trips with essential costs covered by the University – past destinations have included York, Windsor, Barcelona, Milan and New York

• Enrichment – Gain new skills studying in our Digital Creative Studio, work with local charities and hear from industry speakers – recent guests include Arena Birmingham and Weston Park Foundation

• Industry approved – Complete our course and get a Level 5 award in Leadership (subject to payment of an additional fee), with CMI membership throughout your degree

• Additional qualifications – Boost your CV with further training such as BIIAB Level 2 Award for Personal Licence Holders and the Cvent Professional Events Management Certificate

FACILITIESOur Digital Creative Studio features state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.ACCREDITATIONS AND PARTNERSHIPSThis course is accredited by the Chartered Management Institute and Institute of Hospitality.We are also a member of various industry associations including EVCOM, MIA, AEME and NOEA.PLACEMENTSOur course features a 12-month paid placement, during which you will not incur any tuition fees. (There is also the option to study the course without the placement.)Employers we have worked with include Maxin Prague, Brussels Marriott Grand Place, The Peninsula Hong Kong, Nivea (Hamburg), Accenture (Amsterdam), Nike (France), BI Worldwide, Hilton Metropole, Intu Properties and Air BnB.CAREERS AND PROGRESSIONExamples of careers you could pursue following this course:

• Events/festival manager

• Conference centre manager

• Marketing executive

• Digital marketer

• Tour manager

• Project manager

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

YEAR 1

• Event Business Environment

• Employability Enhancement

• Events Experience and Digital Design

• Leadership and Planning for Events

• Events Supply and Logistics

• Exploring the Events Industry

YEAR 2Work PlacementYEAR 2/3

• Managing Event Hospitality

• Applied Management Research

• Event Project Management

• Live Events Creation and Development

• Essentials of Events Management

Plus one option from:

• Stadium and Arena Management

• Social Media in Festivals and Events

• Dynamics of Business Events

• Enterprise Start-up Studies

• Training and Development Skills for Managers

YEAR 3/4

• Festival and Event Tourism

• Mega Events

• Winning Events Bids

• International Research Project

• Event Crisis Strategy

Plus one option from:

• Financial Strategy

• Global Marketing Solutions

• Managing Adventure Events

• Dark and Thanatourism Management

- Personal Effectiveness and Behavioural Skills

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.ukASSESSMENTEstimated breakdown of assessment for this degree course:

• Coursework – 78%

• Practical examination – 12%

• Written examination – 10%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Management Institute

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YEAR 1

• Event Business Environment

• Employability Enhancement

• Events Experience and Digital Design

• Leadership and Planning for Events

• Events Supply and Logistics

• Exploring the Events Industry

YEAR 2 Work Placement YEAR 2/3

• Managing Event Hospitality

• Applied Management Research

• Event Project Management

• Live Events Creation and Development

• Essentials of Events Management

Plus one option from:

• Stadium and Arena Management

• Social Media in Festivals and Events

• Dynamics of Business Events

• Enterprise Start-up Studies

• Training and Development Skills for Managers

YEAR 3/4

• Festival and Event Tourism

• Mega Events

• Winning Events Bids

• International Research Project

• Event Crisis Strategy

Plus one option from:

• Financial Strategy

• Global Marketing Solutions

• Managing Adventure Events

• Dark and Thanatourism Management

- Personal Effectiveness and Behavioural Skills