Business Enterprise, BA (Hons)

Course summary

This course is accredited by the University of WarwickOVERVIEWStanding out in the competitive modern business world demands a creative spark. Businesses need individuals who not only have the core knowledge and skills for the industry, but also the entrepreneurial spirit and ability to innovate – qualities that are all the more important for those who dream of setting up their own business. Whether you want to advance in management positions or start your own company, our Business Enterprise and Entrepreneurship degree will give you the tools you need to succeed.With small and medium-sized enterprises (SMEs) a major engine of growth for both the UK and wider global economies, this degree focuses on the formation and growth of new ventures, managing small businesses and the creation and implementation of small business start-ups. It will give you the skills you need to set up your own enterprise or work effectively in small and early-stage business ventures.Developed in close partnership with industry experts, our course will expand your entrepreneurial mindset, behaviours and competencies as well as enhancing your understanding of core business functions and activities, and how they work together in today’s global digital environment. You will have the chance to create your own business plan and the option of a 48-week paid placement, with opportunities throughout the UK and around the world.WHY CHOOSE THIS COURSE?

• Work placement – Boost your work-ready skills with an optional 48-week paid placement, with our past students having worked for BMW and trading companies

• Specialise your studies – From exploring e-commerce and data to freelancing or financial strategy, tailor your course through our optional modules

• Enrichment – Learn from the experts through real-world simulations, workshops and guest lectures as well as working in our Financial Trading Suite and Digital Creative Studio

FACILITIESOur business courses offer students opportunities to develop practical skills in our cutting-edge Financial Trading Suite. One of the largest among all UK universities and the first in the country to be powered by Infront Professional Terminal, the suite features 21 workstations, large wall screens and a scrolling ticker providing real-time global market information.You will also have the chance to develop new skills in our Digital Creative Studio, featuring state-of-the-art video and audio production facilities including a video production studio with 4K cameras and green screen technology, audio podcasting, vision mixing and editing facilities, as well as high-spec computers with Adobe Creative Cloud software and graphics tablets.If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.ACCREDITATIONS AND PARTNERSHIPSWe are an official partner of the NatWest Great British Entrepreneur Awards and an Enterprise Educators UK Member.PLACEMENTSOur course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.Employers we have worked with include BMW (Germany), Grant Thornton (Cambridge), Westin Hilton Head Island Resort and Spa (USA), Bella Italia (Birmingham) and Top Cashback (Stafford).CAREERS AND PROGRESSIONExamples of careers you could pursue following this course:

• Business owner

• Business development manager

• Management consultant

• Product manager

• Business adviser

• Sales executive

You could also progress onto one of our postgraduate courses at University College Birmingham.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Modules

YEAR 1

• The People Perspective

• Digital Innovations

• Entrepreneurial Thinking and Behaviour

• Finance for Managers

• Market Research and Consumer Profiling

• Venture I – Idea Generation

YEAR 2

• Personal Effectiveness, Impact and Reputation

• Social Enterprise

• Brand and Media Management

• Intellectual Property, Law and Business Practices

• Venture II – Concept and Prototype Development

Plus one option from:

• Big Data for Business Insights

• Developing Collaborative Relationships

• E-Commerce and Customer Experience Design

YEAR 3Work Placement (optional)YEAR 3/4

• Risk and Response Management

• From Incubation to Acceleration

• Venture III – Creation and Launch

Plus two options from:

• Freelancing

• Financial Strategy

• International Marketing

- Strategic Human Resource Management

Assessment method

Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.ukASSESSMENTEstimated breakdown of assessment for this degree course:

• Coursework – 70%

• Practical assessment – 22%

• Written examinations – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.

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YEAR 1

• The People Perspective

• Digital Innovations

• Entrepreneurial Thinking and Behaviour

• Finance for Managers

• Market Research and Consumer Profiling

• Venture I – Idea Generation

YEAR 2

• Personal Effectiveness, Impact and Reputation

• Social Enterprise

• Brand and Media Management

• Intellectual Property, Law and Business Practices

• Venture II – Concept and Prototype Development

Plus one option from:

• Big Data for Business Insights

• Developing Collaborative Relationships

• E-Commerce and Customer Experience Design

YEAR 3 Work Placement (optional) YEAR 3/4

• Risk and Response Management

• From Incubation to Acceleration

• Venture III – Creation and Launch

Plus two options from:

• Freelancing

• Financial Strategy

• International Marketing

- Strategic Human Resource Management