Product Design, BA (Hons)

Product design focuses on understanding people and society through critical questioning of existing systems, while identifying opportunities for innovative products. Through hands-on experience, students master advanced design research methods to explore cutting-edge materials, technologies, and societal dynamics, fostering skills in creativity, technical expertise, critical thinking, and interpersonal abilities. This approach aims to cultivate empathetic, experimental designers who address social, economic, and environmental contexts to create original, sustainable products.Courses integrate practical studio work with Design and Screen Cultures, examining issues like the circular economy, product semantics, speculative design, and the Internet of Things. At Edinburgh, expert lecturers and technicians support students in developing personalized design approaches that prioritize human and environmental needs, preparing graduates for successful careers in the creative industries, with many alumni becoming leading practitioners.