Business with Marketing, MA (Hons)

Combine the study of business and marketing to prepare for the social, political and cultural challenges facing contemporary businesses, governments and not-for-profit organisations. You will develop the personal and professional competences required to work across a range of roles in contemporary business including:

• accountancy and finance

• strategy

• marketing

• human resource management

• data analytics

• entrepreneurship and innovation

Taught by world-leading industry professionals and researchers, you can specialise in areas of business such as:

• Global Business

• Entrepreneurship and New Venture Creation

• Eco Innovation

• Future of Work

• Theories and Techniques of Persuasion

You can draw on a range of disciplines outside business, particularly in years one and two, which include:

• psychology

• law

• economics

• sociology

• art and design

• history

• mathematics

You also have the option of studying abroad in the third year at one of our international partner institutions. Marketing Studies in Marketing may include, for example:

• digital marketing practices and consumer behaviour

• retailing

• the place of brands in the lives of consumers and the skills used to manage them

• marketing of art and culture

• non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing

The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure. Who is the programme for? This programme is particularly suitable if you are looking to a pursue career within marketing specifically. The programme is also appropriate for those aspiring to undertake a career in strategic management, and those seeking further educational opportunities. Environment for learning We offer a supportive and encouraging environment where you can grow and develop. Our student experience team offer an extensive range of pastoral and professional provision to support you on your undergraduate journey. We provide many and varied opportunities for you to engage in co- and extra-curricular activities. Our dedicated Student Development Team can help you develop a range of essential business graduate competencies. Further development opportunities You may take undergraduate Edinburgh Awards supported by an alumni professional mentor and trained coaches:

• Personal and Professional Development (Year 2)

• Effective and Responsible Leadership (Year 3 or 4)

You can also participate in a large number of business societies, business events and peer-support schemes.