Business with Marketing, MA (Hons)

This programme integrates business and marketing studies to address the social, political, environmental, and cultural challenges confronting modern businesses, governments, and not-for-profit organisations. Delivered by leading industry experts and researchers, it builds key competencies such as authentic leadership, ethical and sustainable business practices, entrepreneurial skills, and effective communication. Graduates are prepared for diverse roles in areas like accountancy, finance, strategy, marketing, human resource management, data analytics, and innovation. Marketing studies cover topics including digital practices, consumer behaviour, retailing, brand management, cultural marketing, and strategies for non-profits in contexts like charities and social campaigns, allowing students to specialise within the broader business framework.Ideal for those pursuing careers in marketing, strategic management, or further education, the programme provides a supportive learning environment with pastoral support, co-curricular activities, and development opportunities through the Student Development Team. Students can engage in Edinburgh Awards for personal and professional growth, participate in business societies and events, and opt for study abroad in Year 3, fostering essential graduate competencies.