Business with Marketing, MA (Hons)

Course summary

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations. Taught by world-leading industry professionals and researchers, you will develop personal and professional competencies such as:

• authentic leadership

• ethical, responsible, sustainable business behaviour

• entrepreneurial practice

• effective communication

This will enable you to work across a range of roles in contemporary business including:

• accountancy and finance

• strategy

• marketing

• human resource management

• data analytics

• entrepreneurship and innovation

MarketingStudies in marketing may include, for example:

• digital marketing practices and consumer behaviour

• retailing

• the place of brands in the lives of consumers and the skills used to manage them

• marketing of art and culture

• non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing

The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure. Who the programme is forThis programme is particularly suitable if you are looking to a pursue career within marketing specifically. The programme is also appropriate for those aspiring to undertake a career in strategic management, and those seeking further educational opportunities. Environment for learningWe offer a supportive and encouraging environment where you can grow and develop. Our Student Experience Team offer an extensive range of pastoral and professional provision to support you on your undergraduate journey. We provide many and varied opportunities for you to engage in co- and extra-curricular activities. Our dedicated Student Development Team can help you develop a range of essential business graduate competencies. Further development opportunitiesYou may take undergraduate Edinburgh Awards supported by an alumni professional mentor and trained coaches:

• Personal and Professional Development (Year 2)

• Effective and Responsible Leadership (Year 3 or 4)

You can also participate in a large number of business societies, business events and peer-support schemes.This degree offers the opportunity to study abroad in Year 3.

---