Business with Decision Analytics, MA (Hons)

This programme integrates business studies with decision analytics to address the social, political, environmental, and cultural challenges confronting modern businesses, governments, and not-for-profit organisations. Taught by leading industry experts and researchers, it builds key competencies such as authentic leadership, ethical and sustainable business practices, entrepreneurial skills, and effective communication. Graduates are prepared for diverse roles in areas like accountancy, finance, strategy, marketing, human resource management, data analytics, and innovation, while drawing on interdisciplinary subjects in Years 1 and 2, including psychology, law, economics, sociology, art, design, history, and mathematics.Decision analytics focuses on techniques for analysing uncertainty in management problems, drawing from applications in capacity planning, quality control, consumer behaviour, inventory management, finance, and mathematical programming. Ideal for those pursuing careers in data analytics or strategic management, or seeking further education, the programme offers a supportive learning environment with pastoral support, extracurricular activities, and opportunities for personal development through Edinburgh Awards, business societies, and Year 3 study abroad options.