Digital Marketing and Business Analytics, BA (Hons)

This course will equip you with the ability to design, manage and deliver analytics projects focused within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly analytics-driven marketing environment.This course shares a common first year with BA (Hons) Digital Marketing. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing and Business Analytics.