Mass Communication and Business (Top-Up), BA (Hons)

This course explores mass communication and media in a business context, from content creation to consumer engagement. Mass media, encompassing digital advertising, the internet, television, film, and news, profoundly shapes modern culture by influencing perceptions, interactions, and daily life. The Mass Communication and Business top-up program offers insights into how media impacts consumer choices, brand attitudes, and organisational dynamics.Through studies in advertising, buyer behaviour, and organisational analysis, students gain specialised knowledge of contemporary media, communication theories, cultural studies, and business practices. Building on prior education, the program equips learners with the skills and confidence to address complex communication challenges in business settings.

For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk